Las Vegas, NV (May 2010) — The Colt Rod Company, a new fishing rod manufacturer headquartered and with full operations in the United States, will unveil its first product line— utilizing its revolutionary Hextreme® technology—at this year's ICAST in Las Vegas. After millions of dollars invested in extensive research and development over the past 15 years, Colt is set to make its mark with the first true rod design advancement in over four decades.

"We're here to change the game," says Peter Lombardi, CEO of Colt Rod Company, "Our rods offer a level of performance and durability never before achievable in the world of fishing. Not only are they the most sensitive and accurate of any fishing rod in the world, but our hexagonal rod design (Hextreme® Technology) also incorporates an internal I-BEAM framework, which makes them virtually indestructible. "With Colt, gone are the days of sacrificing performance for durability. In fact, we're so confident about the performance and durability of our rods that they are backed by our Colt Unlimited Lifetime Warranty." To appreciate the Colt fishing rod difference, it's important to understand how tubular rodsare made: Traditional tubular rods are made by wrapping a sheet of carbon fiber around a metal mandrel. This process causes the carbon fibers to spiral in a barber pole effect along the length of the rod. The spiraling creates what is known as a spine. The spine in a tubular rod often times creates inaccuracies in performance and strength, and is something the industry has been trying to resolve for years. The hexagonal design of a Colt rod features an internal I-BEAM structure that incorporates multiple types of high and low compression composite materials. The I-BEAMS are constructed with true unidirectional carbon fiber, which creates an intentionally Engineered Spine®. The result is a rod that is ultra sensitive in feel and exceedingly accurate for casting. The hexagonal IBEAM design also makes the rods immensely powerful and more durable than any other rod on the market today. "There's a lot of hype in the fishing rod industry. Many companies like to boast about offering revolutionary breakthroughs in rod technology, but we're the only ones who have really done it. It's definitely a new day in fishing rod design," says Lombardi. Colt Fishing Rods will make their debut at BOOTH 533 at ICAST 2010 from July 15-17 in Las Vegas. Pre- and post-show interviews are available along with opportunities to schedule a time to experience the product first-hand at the show. To schedule an interview or arrange a private product showing, please contact Ginger Vaughan (ginger@quinnbrein.com) or Karina Miller (karina@quinnbrein.com) via email or at 206-842-8922.

June 1st, 2010 I have always been in awe of the remarkable beauty and shear abundance of what the Gulf has to offer. As a native of the southeast, I've spent a tremendous amount of time fishing in the backwaters, estuaries, surf and offshore fisheries from North Carolina to Texas and all the way down to Belize.

Now, as the CEO of an early-stage company whose livelihood revolves around local fisheries such as those of the Gulf Coast states, I am challenged with how our company will contribute to the environmental cleanup and people whose lives have been so negatively affected by this disaster. As this letter is being written, several hundred thousand gallons of crude oil per day continue to pour into the Gulf of Mexico as result of the Deepwater Horizon disaster. To put into perspective the magnitude of this disaster, the Exxon Valdez spill released a total of 11 million gallons of crude oil. At the current "estimated" rate that the Deepwater Horizon disaster is leaking oil, it could end up releasing the equivalent of 1 Exxon Valdez spills per week into the Gulf of Mexico. The environmental impact that this oil is having on the surrounding coastal habitat and its people is simply heart wrenching for me to think about. The long-term environmental and economic recovery of this catastrophic event will be measured in terms of decades and in some cases, there will be no recovery at all. The Colt Rod Company will leverage the strength of social media to build awareness of the severity of this situation. In doing so, we also seek ways to lobby for tighter security measures for offshore drilling that will hopefully prevent this from happening again in the future. We hope you will join us in our effort to lobby our representatives in Washington to take aggressive action during this environmental crisis. We will provide relevant updates within the Environmental section of our website at www.coltrods.com. Together we can make a difference. Peter N. Lombardi, CEO Colt Rod Company